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Maintaining double-digit growth, what is the secret behind Uniqlo’s “ironclad” success and Haoye’s trump card?

Release Date:

2021-10-11 17:39

　　CTEI News: “In the first seven months of this year, Haoye’s order volume has maintained double-digit growth,” said Xu Yaoqin, Chairman of Jiangyin Haoye Textile Co., Ltd. In fact, the current market conditions are hardly any stronger than they were in 2012, yet the situation facing the company is markedly different: one scenario sees a sharp drop in orders, while the other shows sustained growth. The reason lies in Xu Yaoqin’s early recognition that relying solely on production to survive would not be enough.

　　There are many factors that influence order volumes. Over the past five years, while aggressively expanding into new markets, Xu Yaoqin and the team at Haoye have invested most of their efforts in research and development. Thanks to consistently reliable product quality and a commitment to continuous innovation, Haoye’s offerings have earned the favor of numerous customers; one quarter of its exports are supplied to the fast-fashion brand Uniqlo.

　　Among the many fast-fashion brands, Uniqlo has carved out a strong position with its casual apparel that caters to all age groups. The reason it has earned such high regard is undoubtedly its superior quality, coupled with the comfort and functionality of its materials. In recent years, Haoye has focused on eco‑friendly and functional products, setting itself apart from the competition. According to the company’s head of R&D, over the past two years Haoye has continued to prioritize yarns that offer environmental sustainability, skin‑friendliness, health‑benefiting properties, and cutting‑edge, fashion‑forward colors—aligning closely with market demand.

　　Among these, air‑spun yarn fabrics boast eco‑friendly, skin‑friendly, breathable, warm, soft, fluffy, and highly elastic qualities. Segment‑dyed core-spun yarns feature a tightly structured weave, minimal fuzz, even fiber distribution, excellent strength, stable elasticity, and rich, full‑bodied color gradations. Multi‑colored linen‑viscose yarns offer breathability, moisture absorption, a refreshing feel, and effective wicking, enabling free “breathing” while providing health‑promoting benefits; their vibrant hues convey a strong sense of modernity and style. Graphene‑infused wool yarns deliver health‑benefiting properties such as radiation protection, antibacterial action, mite elimination, self‑cleaning capabilities, and improved microcirculation. Graphene is a two‑dimensional crystal composed of a single layer of carbon atoms, making it one of the thinnest, strongest, and most electrically and thermally conductive nanomaterials available today. Flame‑retardant wool yarns provide superior thermal insulation and antistatic performance, effectively inhibiting combustion. Conductive wool yarns offer antistatic and anti‑pilling characteristics, and are machine‑washable.

　　Having witnessed the R&D-driven momentum, Xu Yaoqin has grown even more confident about the company’s future and harbors higher aspirations. She stated that Haoye will, as always, continue to deepen its efforts in technological innovation, product innovation, quality improvement, and management reform—refining and strengthening the enterprise to become a true expert in wool yarns. The company aims to rise to the ranks of a world‑class wool‑spinning group, ensuring that more people come to appreciate Haoye products and enjoy the high‑quality lifestyle they bring.

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