Analysis of International Fashion Trends for 2020/21

Lately, photos and videos from the 2020 runway shows and celebrities’ red-carpet looks seem to be eagerly signaling the upcoming fashion trends.

Low-saturation color

In spring and summer 2020, the most striking trend was low-saturation hues, which were prominently featured across everything from runway staging to ready-to-wear designs.

DIOR MEN

This time, Dior’s runway was entirely decked out in pink, with the catwalk strewn with gradient‑hued soft pink sand. So when the models stepped onto the stage in low‑saturation shades of pink, the overall visual experience was… Gentle, harmonious 。

LOUIS VUITTON

This year, LV seems to have dialed down the saturation of every bright hue. Originally, the show was slated to take place at Notre-Dame Cathedral—what a shame about that fire. And, just for good measure, I’ll slip in a little personal touch by mentioning Song Mino, who was invited to walk the runway this time around.

ACNE STUDIOS

This year, the first thing that truly amazed me was Acne Studios’ boys adorned with silk scarves. Dressed in these muted, vibrant hues, they looked… Fair-skinned, with a subtle, understated beauty. 。

LOEWE

The powder-pink pajama robe opens the show, and what strikes me most about Loewe this year is its ethereal quality.

After scrolling through so many runway shots, I still find them incredibly soothing—this is the essence of low-saturation hues. Soft and non‑aggressive, it also feels wonderfully refreshing in summer.

At the forecasting authority The 2020 Trend Colors Predicted by WSGN In recent years, the once‑trendy shades of purple, green, and yellow have all seen their saturation levels reduced.

So, how do such low-saturation colors fare in window displays? Brands have actually been leveraging them for quite some time.

Hermès incorporated this very shade in its spring window displays this year.

Low-saturation green is perfect for a marine theme.

This season’s runways featured plenty of soft pinks and greens; with their low saturation, they blend seamlessly into window displays without clashing.

When creating a window display with a strong sense of atmosphere, Low-saturation colors allow hues to blend more seamlessly, creating a more harmonious visual effect. , even with a large number of items, it doesn’t feel cluttered.